Domain Conventions
Project type decides the domain pattern.
The rule — The project type decides the domain. Apps always get their own standalone domain — never a client subdomain.
| Project type | Domain pattern |
|---|---|
| Brochure / company site | clientdomain.com |
| Marketing funnel | go.clientdomain.com |
| Events | events.clientdomain.com |
| Shop | shop.clientdomain.com |
| Members / course | members.clientdomain.com |
| Blog / content | blog.clientdomain.com |
| App / tool | its own domain (e.g. storagescorecard.com) |
URLs are lowercase and hyphenated. A confirmation page is always /confirm (noindex). Only create a subdomain when that content type actually exists.